129828564386718750_90Mobile phone accessories industry profits over 10 times: disorder exposed to regulatory gaps
At present, the number of mobile phone users in China have exceeded 1 billion, huge market demand derived from a variety of cell phone accessories. Some consumers ' willingness to spend heavily to mobile phones for "beauty", phone membrane, cell phone case, cell phone holder, cell phone stick drill Accessories products flooding the market, because the cost of a one or two mobile phone films could have been sold to twenty or thirty dollars, so mobile phone accessories industry exclusiveRed fire ants.
Little do they know, disorderly market conditions coupled with the lack of supervision, make the phone accessories market muddled, ask an exorbitant price, shanzhai products flooding the market and other industries like consumer "bleeding", and the poor quality of some products, but consumers no protection after the sale. Starting price: price of water deposit and profit as Smartphone popularity mobile phone is not just aCommunication tools, is a show the personality of the vehicle, mobile phone accessories from simple hanging stage upgrades to the depth of "dressing" stage.
Mobile phone accessories such as mobile phone film and paste drill seems to have formed a huge consumer market. A demand on the market. Walking in the streets, the most common mobile phone film force has long been a familiar landscape.Press Conference by visiting near Fuzhou East Street, the busiest port of the phone found the film market, a small protective film of mobile phones, price from a few dollars to dozens of dollars or even hundreds Yuan. When asked why the price difference is so large, a small traders explained: "everyone purchasing channels of different", "a price in stock, your relatively clear, radiation protection, antistatic wear-resistant�� "Is not only the streets network to provide consumers a richer product. Reporter on Taobao enter "phone beauty" or "mobile accessories" keyword search, out of hundreds of thousands of results right away, all kinds of mobile phone decorations, Star flashed phone against drilling, colourful mobile phone shell, mobile hairdressing materials, a dazzling array of products to meet different consumerDemand.
But reporters found that compared with a cheap mobile phone, these dozens of jewelry not cheap of even hundreds of mobile phone accessories, and "squandering charming eyes", pricing water so people can't read. As far as I understand, you want to make a post drill casing, generally require material, shell, glue, diamond, triangle strips, materials and instruments such as tweezers, buy full-price basic tools and materialsDozens of Yuan, and purchased a post drill shell products, ranging from $ prices in dozens of dollars to hundreds of dollars, difference between forms a not small, profits of around 10 times.
Even so, Taobao business on monthly sales are still up to thousands of and even tens of thousands of pieces. Is worth soared: hidden under the large profits shanzhai products a small table
SWTOR CD-key, a coupled with a craft knife to write a fewSigns of these simple "equipment" people can easily do the film of mobile phone business.
However, these similar unremarkable small business, merchants get a windfall of the tongue at first glance. According to media reports, on the wholesale market, frosted film of mobile film wholesale price $ 1.5 a, wholesale prices of HD film for $ 1 a piece, to a digital square,The "film" is worth soared, frosted film price each $ 50
SWTOR Power Leveling, HD films also rose to $ 30 each. In addition, a procurement costs of around $ 20 iPhone casing, can be sold in the store 100 or higher, profit up to several times. Consumer complaint's "sky-high" mobile phone accessories, a $ 10 cable, maintenance points out price of $ 120That "get slaughtered" frequent events. High profits for merchants brought a driving force for production of cell phone accessories.
Industry sources, Shenzhen now has thousands of enterprises specializing in iPhone accessories, the market size has more than hundred million Yuan. In fact, mobile accessories market, in addition to profiteering, fakes have also become a problem not to be ignored. It is reported that in Zhanjiang cityPolice recently in touch enquiries had found a large factories producing counterfeit Nokia cell phones accessories, seized on the spot all kinds of fake Nokia mobile phone accessories products such as. It is understood, Apple China confirmed that Apple does not produce phone foil products, does not exist on the market called "iPhone original foil". Reporters visited FuzhouMobile phone film found in the process, many stalls mobile phone brand from film "nobody" to the "brand name" everything. Some traders also insists it sells brand-name mobile film is authentic, but when a reporter asked if there is no invoice began evasive. One owner admits that nobody cares that it is not truly authentic, as long as sellers are brand-name, there is a consumer rightIs willing to pay for it. Huge market demand and profit making some merchants in selling mobile phones, then it is highly recommended to consumers "accessory package". Introduction to business, selling an Apple gray iPhone 4S only earn more than 100 dollars and the sale of a piece of Apple foil can earn around $ 80, a cost of $ 50 Apple shell, can even be sold for four hundred or five hundred dollars. What is more, Some selling Apple mobile phone stores more than revenues from parts of 70%. Lack of standards: high price goods allow consumers the cottage "hurt" foil to protect the shell from the phone screen, from the cable to the charger, all kinds of mobile phone parts are expensive and there is no uniform standard. Mobile phone accessories under the situation of market prices has become the unspoken rules of the industry, we cannot help but ask, handWhy accessories market muddled?
What the consumers into "to be slaughtered lambs"? First of all is the consumer "well equip the saddle horses" of opportunity for businesses starting at. Some consumers spend a lot of money after you buy a phone, always feel the need to buy additional products improve grade, even spending more with face hundreds of dollars. It was seized consumer mind
TERA Gold,Will try to raise the price.
In fact, some mobile phone especially the iPhone, production process have been strictly grinding, there was no need to paste the membrane and the shell, but after the foil reduces the sensitivity of the screen, will affect consumer action experience. Second, the accessories market in a State of disorder competition, market management standards are still missing. At present, in mobile phone accessoriesLower barriers to, from the production to the factory, from wholesale to retail, each link there is a regulatory vacuum, but internal specification has not established the relevant provisions, such as parts and pricing mechanism of control. In this case, bad businesses vulnerable to a loophole, often calling a stag a horse, bidding up prices, even selling the shanzhai products deceive consumers. Therefore, stepping up monitoring and developmentUnified industrial standards, is indiscriminate as a panacea. Currently, mobile phone accessories are the weakest part of the mobile phone market supervision, over time, or huoji to the entire industrial chain of sound development. Therefore, relevant departments should strengthen market regulation and supervision, formal manufacturers of counterfeit mobile phone accessories products increase the intensity of the fake, consumers need more rational selection of accessoriesProduct. Only in this way can a multi-pronged, in order to create a good market environment.
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