129746134054006250_593On December 31, 2011, home appliance trade-in policy expires, this market on new "old for new" policy is expected to continue to strengthen. Under the influence of this, consumption of wait-and-see mood in the market is strong, consumer suppression
diablo 3 gold, the Commerce Department said sales data for January products are proof of that. At this point, whether it is a home appliance manufacturers or suning, GOME chainGiants, are already feeling the "back to old-for-new" stage the chill. Color TV manufacturers who asked not to be named, told the daily economic news reporter, "since the opening years, obviously weak and accelerated significantly slowed industry growth. In January, the serious decline, decline is particularly evident in the Shanghai market. "At the same time, GOME, suning chain enterprises are not idle, they combined manufacturers haveLaunch renewed scrappage promotions, with a view to the time period in the industry is in the doldrums, "eat" the market. New subsidy policy is not clear Commerce Ministry spokesman Shen Danyang recently said, in January, the "sections" consumption spurred by consumer market remained stable and rapid development in China. Monitoring data of the Ministry of Commerce show that 3,000 key retail sales growth12.7%, thousands of key retail enterprises, household appliances, automotive, construction and decoration material sales dropped, 10% and 5.2%, respectively. Where appliances fell because of being the traditional electrical appliances sales weighed on overall sales. Suning Fan Zhijun, General Manager of Shanghai on the daily economic news reporter, ShanghaiPower status is: 3C consumer electronics while maintaining a growth rate of more than 20%, traditional home appliance consumption dropped to freezing point. After years of this traditional home was at its peak, 3C the proportion of electronic sales higher than the traditional appliances, this shows that the traditional household appliance industry, and into the predicament of high inventory and low growth. Ekon monitoring data show that in January of this year air conditioningSales fell more than 60%, color TV sales decline more than 50%, sales decline more than 50% the fridge, washing machine sales decline more than 50%. The contrasts are 2011 home appliance trade-in policy driven home appliance consumption of more than 342 billion yuan, promoting effect of the policy on household appliance sales significantly. Home appliance trade-in policy expiresQian, a significant nation-wide home appliance sales peak. Fan Zhijun said 2012 appliance industry will be facing inventory pressure. "This phenomenon is caused by two reasons, one national trade-in policy had just ended, the market looks forward to new subsidies, wait-and-see mood is thick, lack of consumer confidence in second, starting from the second half of last year, household appliance industry relies onNational policies, and its reduced inputs of resources, the relative lack of market incentives. "Manufacturers, distributors jointly engage in sales because of the above reasons, household appliance industry channel is active in the chain as a whole, they have combined manufacturer promotions. Industry sources, corresponding to the sales and growth goals are "high voltage line in stock"And inventory pressures facing the upper reaches of the household appliance industry highlight this year, air conditioning only has nearly 20 million units of inventory, that was more than in any previous year. Su Ning, in its release of 2012 in the China air-conditioning industry white papers, for 2012 price of air conditioning products, comprehensive consideration of inventory, the cost of raw materials, human resources costs, air conditioning manufacturer strategiesEffect in 2012, air conditioning product prices as a whole is steadily rising. If the new consumer subsidy policy, the product price will be significantly narrower, product pricing, or flat with last year. It is understood that the chain channels of promotional activities will be staged. Suning, Shanghai plans to spend $ 200 million through 1 month to pry market size of around $ 2 billion. Among them, Su Ning, Supplement 10%, factory price 10%~15%. When SUNY in action when the company would certainly not "nothing". Given that consumers are still there is customarily a trade-in "complex", company officials in Guangzhou said publicly in recent days, the company will spend tens of millions of United manufacturers introduced mainly for color TV, air conditioning, refrigerator, washing machine "old for new" who enjoy activities。 According to reports, consumers can participate in the new-for-old, purchased more than 42 inches TV, can enjoy the 10% subsidies, maximum subsidy of $ 400. Household appliance industry observers Liang Zhen-Peng in an interview with the daily economic news reporter said that if the household appliance industry in this year's overall weak, affected not only the manufacturer, the chain will also suffer, "Subject to the competition and their own channels of home appliance manufacturers is not perfect, manufacturers is their inability to carry out a full range of self-help action, so similar suning, GOME the largest promotional activities is reasonable. "(Editor: Sun Libin)
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